I have a client, the owner of a small printing company. He is out of vacation today, comes into our office, laughs. The thing is: one and a half years ago, they gave him a beautiful large stake, he placed it on the receipt of orders and glued the explanation: "To the operator for tea." During this time, none of the clients put a penny there. And here, while the printer was on vacation, the operator changed the explanation to: "The operator for all kinds of inappropriate needs", and in two weeks the treasury filled to the edges.
I wanted to come up with a clever conclusion, but I couldn’t.
But there was a toast: “Let’s drink for literate marketing!”