A year and a half ago I worked in an investment company... The company was on track with time and at one moment introduced a new program that, when you assign a meeting to a client, automatically sends him a message: “Dear Ivan Ivanovich, we are waiting for you at the address of XXX at 10.30.”



Who thought, I don’t know...



The system is designed to increase the number of meetings - so that the client does not blink and do not blink. In fact, the number of meetings has decreased dramatically. They understood – why?



I found out.



tk. Customers are not always present at the first meeting and by phone, we killed them in the base as we could. Now customers are sent messages such as: "Dear Fat on Lexus, we are waiting for you to meet at the address..."