A friend told me such a story. She worked in an international company in France, where she met a German. The German asked my friend where she came from. She said it was from Novosibirsk. This was a moral shock for Germany. She could not believe that such a city really exists. It turned out that when she behaved badly as a child, her parents always told her that they would send her to Novosibirsk! And in her head there was a picture that hell and Novosibirsk are the same!