Sony wants to stop playing games with advertising.
Sony offers to warn gamers that the video will now be shown, after which the game is put on a pause and the user looks at the advertising material.

Commentary

1st It is better that when the head of SONY goes to the toilet, he will have a sign "tolerate a little", and then it will appear "if you do not hold onto yourself, you can change your underwear".

2nd Plus to introduce him a subscription fee for using the sorting (such as single-player games with a subscription fee). Allow to sort only on the identity card (obligatory online registration, AGA). Do not allow into other people's and public toilets under any pretext (DRM). And toilet paper to be issued only in small parts, and for dop. The fee (DLC)