From comments on photos of Holley's holiday:

I was told that the Zavolzhsky chimkombinat produces a pigment of such concentration that half-liter banks are almost enough to paint)))))would push such for a holiday.For a long time would remain in memory and on the skin..:o) and I was told so funny..no typically representatives came to the factory...Go with the chief manufacturing engineer..He is so scratching about concentration and other possibilities...And here out of the hole in some barrel comes a dog of unthinkably purple color..And he is not a drop of shy talking-This is the color of our color! and 😉