Don’t think of it as advertising, just a game of words. There is such a company "Roda" in our city, dealing, including, and furniture. Calls, therefore, the driver of Vasya from the delivery to customers and says: "In 10 minutes wait. The kitchen is underway." the ones to him: "The home phone does not work, let's go down, we meet you" They are not in a hurry, and get into the bustle of the improvised neighborhood rally, whether they find out who is in the elevator, whether the flowers are going to plant. Our heroes also did not stay aside and engaged actively in the discussion, and as the kitchen came, did not notice. Vassya approached, waving the billboard, to the entrance and asked the whole crowd, "Who of you ordered the kitchen at RODY?"" The discussion disappeared immediately, and only a thin voice from the crowd: "This, it seems, we've added a little meaning to this silent scene. But unresolved questions and seizures at the entire entrance, however, remained. The rally of the wretches dissolved unnoticedly, which, in principle, only facilitated the rise of the kitchen.