There was a beauty salon in our city "Elena"(this was the name of the owner and she didn’t get confused with the name). Then this salon bought some Vera and following the tradition changed the name of the salon to "Vera". The slogan arose by itself: "just believe and become more beautiful." But the story did not end there, the salon was bought by a local entrepreneur, Gennady. We kindly persuaded him to rename the salon to "Crocodile Gene".