The female stuff.
In the store, one girl asked the other girl what she was wearing (and she was wearing the "MAC Matte Lipstick Heroine").

Q: You have a very beautiful dress, what is the company and shade?
WOW: Thank you very much! This is “MAC Cocaine.”
The cocaine? I haven’t heard of it, I only know of the heroine.
Oh yes, of course, the hero. Sorry, I don’t know much about drugs.