This is:
Do you think there are stupid scientists and stupid writers? There are smart scientists and smart writers. And there are those and others who are simply not allowed to write brightly, figuratively, excitingly interesting?
There are scientists who themselves understand and okay, and if others do not understand, it is their problem.
And there are so-called "popularizers of science". They themselves understood it and they like it so much, so damn that they want others to also be good at this understanding.
This is really a rare gift.