This is:

The correct variant of coffee - it is male (thus delicious coffee express 100 rubles, and delicious coffee - 50 rubles), then it will be logical.

Remember coffee - it is "he", and "he" - it is a shit and the Ministry of Education :))

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You just didn’t understand the quote. It was meant that people would buy “delicious coffee express” for 50 rubles, because it was cheaper. And he will watch them sell their grammar ideals for half a penny.