Steve Jobs was sitting in his office and laying a pastion on his compass.

"The Spiders" He had almost finished when he ran into his office without knocking.

Chief Marketing Officer:

and Steve! I understood the reason for the failure of the iPhone in Russia!

Steve stood in his chair and looked at the marketer with interest.

You should have used a GPS, right?

and no.

The price is high?

and no.

Did you have a normal camera?

and no.

What then?

Well, I didn’t make a lamp.

Steve Jobs looked at the interlocutor with a glance full of uncoverable

and horror.

What is? He asked again.

– You see, sir... – began the marketer, – I analyzed the most.

Popular brands and models of phones in Russia All the phones from this.

There was a flash on the camera, which works as a light. So here,

There is so bad urban lighting in Russia.

Telephones are often used to light the road in the dark.

The day. So often that sometimes it is a decisive factor in choosing...

The iPhone is very uncomfortable to do.

Steve Jobs was addicted for a while.

— You mean... — he said quietly after a moment, — that

GPS, the price and the camera are not special here?

And yes sir.

I don’t understand those Russians. The CEO of Apple, and

Can they not light up with the usual iPhone lighting?

You can, sir, but there’s a moment here.

What other moment?

I didn’t know exactly where it came from, but you know... In Russia.

illuminate your way in the dark street with our iPhone 3G for some reason

It is considered a very bad sign...