The USSR, digital photography industry, the studio "Emergency photo". The customer was ordered, filmed, or displayed, but no photographs were made. The receiver calls the client’s manager, who sends an experienced photographer to correct the "cossack" partner. The manager goes to his office waiting for a scandal. Nothing broke the silence. The photographer, going out to the client, said the phrase approximately this, but even more wisely twisted: "The photographic material was sensitized, which caused over-exposure with the appearance of dichroic valley." The client could only say: "And what to do?", received the answer "Consider!". The conflict was exhausted. The photo was printed, and the promised phrase was recorded in his notebook.