Former President Theodore Roosevelt in 1912 decided to return to rule the country again, as he was dissatisfied with his successor William Howard Taft.
During the campaign, Roosevelt decided to distribute 3 million brochures with his speech "Confession" and his photo on the cover.

Picture by Theodore Roosevelt. At the bottom of the image is the inscription "copyright 1910 by moffett studio chicago".
When the edition was already printed, Roosevelt's campaign leader discovered the record. And I understood a catastrophic mistake – no permission from the copyright holder was obtained for the use of the photo.
The copyright law allowed a photographer to demand $1 for each copy of the photograph. And in 1912, the loss of $3 million is equivalent to the loss of more than $60 million now. That price the staff could not afford to pay. And re-printing brochures cost not only money, but also time.
Roosevelt's chief of staff was George Perkins, an experienced man in solving various difficult tasks. Perkins would have to try to negotiate a more lucrative deal with the photographer. If you were in his place, how would you deal with these negotiations?
But after a careful analysis of the situation, he decided to enter into negotiations with Moffett a little differently and sent him a telegram of the following content: "We are going to distribute three million brochures with a photo of Roosevelt on the cover. This is a great opportunity for a photographer. How much are you willing to pay if we use your work? We need an immediate response.”
Moffett replied quickly, “Thank you for the opportunity, I’m willing to pay $250.”