The friends have a family business: dance, sports and vocal studios for children. 5-6 years ago asked to create and customize them advertising on the Internet. It works well, it works well, it works quickly. No one complained. Here is a call from them in the autumn:

We do not see our ads on the search engine page. I’ve seen it before, but it’s not there now! What are we paying for? ! to

- Wait, display and transitions on advertising are in the statistics. So she works.

"We don't know anything, we don't see our advertising, how it works and where it comes from, it's unclear!



For two days I wondered why it might be. I have advertisements on the compilation, screenshots sent them. They did not do it anyway. Then I remembered what was going on, I called the employer:



When were your birthdays?

I have my husband in the summer.

Are you 36 years old?

and yes. What does it matter?

- You have ads set up to show audiences between 20 and 35 years of age - this is the most active user category on your subject. In older people, children are already adults, and they mostly think of education and university admission after school, rather than dancing or sports. Therefore, people over the age of 35 are turned off, and you don’t see any ads.

Oh, now it is understandable. well well.



A few days later, a call from the employer’s husband:

- You turn on advertising for people over 35 years old, or your wife now always remembers her age. I will pay as much as I need.