American writer Leo Rosten (1908-1997) tells the story of the brothers Drubek, Sid and Harry, who owned a men's dress shop near Rosten when he was a child, in the 1930s. Whenever the seller, Sid, had a new prospective buyer looking at the costumes in front of the store room, he put on the appearance of a person with hearing problems and repeatedly asked the customer to speak louder with him during the conversation. As soon as the buyer found the costume he liked and asked for the price, Sid turned to his brother, the chief male dress dealer, shouting deep into the room, “Harry, how much is this costume worth?” Pretending not to hear, and putting his hand to his ear, Sid asked again. Harry replied, “Forty-two dollars.” At this point, Sid turned to the buyer and, “He says the costume is worth twenty-two dollars.” Most people tend to rush to buy a suit and get out of the store with their purchase before the poor Sid discovers his “fault.”