In short, one cigarette company decided to return to the Russian market. They organized an action: they distributed like 9 blocks of cigarettes (= 90 packs ~ 5,000 rubles). There was to come to them, fill out a questionnaire, go through some test and something else.
Well, these business geniuses came to mind with the idea of gathering non-smoking people to give them cigarettes and then sell them. as a result: both have somewhere 30 blocks of cigarettes, in the stores they do not buy them, ask for a license, and both did not resist, and began to smoke.
YYY: This is what I present in the office of marketers:
“I don’t think our people are such fools and will start smoking so that a couple of packages will not disappear.
Yes, it sounds unrealistic, but you have to take risks."