The phenomenon reflected in the advertisement of Orbit chewing gum is called "booming trade enuresis". What is it? This is the discontinuation of commercial offers, and so bullish that during the release, read, declaration of these, the advertiser loses all remnants of common sense. Roughly speaking, he sucked with such pressure that he threw it to the wall, after which he fell and drowned himself.

It fits 99% of modern advertising.