Early quotes from 2004 are as follows:

<yore> Elena Malysheva conducts the program "Health" both on television and on radio. Just accidentally heard her on the radio (the conversation is about female diseases):
<yore> "Unfortunately, we can’t show listeners the vaginal device on the radio..."Pause... "Truth, unfortunately, and on television we can’t show it"...

What I can add now:

In 2004, they could not yet, and the shares - without problems.