On Sunday evening, I was on a tram. In the trams today hanged such tables on which a running line runs. I sat for half an hour and read the line. The content is: ancient anecdotes, news three days ago, horoscope, weather forecast for yesterday and advertising. The advertisement made an indelible impression on me. A total of six advertisements were rotated: two fur salons, a set of girls in massagers (not intimate) and three funeral agencies. No matter how you look at the board, there are honest funerals, then funerals without black schemes, then cremation. Is there such a target audience in the tram?