A typical Western consumer is quite different.

He has been filled since childhood, and he does not need anything in the material sense. He is not interested in the gold ring in his nose, and the most expensive limousine is not interested either. Because it is hemorrhoids. And black caviar with spoonfuls he does not want to eat, because it is harmful. He’s a very practical guy, this Western consumer. To convince him to consume what is unclear why it is necessary, you have to pour ebony money into advertising. Moreover, it is necessary to convince him not that it is cool, but that it is convenient, useful and saving time.

You ask, why is he a consumer? Why does he consume so much when the material is so little? And it consumes the whole world around it, primarily in the form of impressions. He has such consumer spiritual requests: everywhere to ride, everywhere to blow his curious nose, to participate in everything unusual.
Well, also, of course, self-realization: sex, family, children, interesting work, artistic self-activity, tourism, all that. This is the average Western consumer.