The year 2006. World Championship in Football. Start of the broadcast of the match of the 1/4 final Ukraine-Italy. The national anthem of Ukraine is performed and the camera slips on the faces of the players. We sit with the whole family in front of the TV and our hearts are filled with pride. The wife says looking at the players: "Ears!". I clarify: "Socks!" A 5-year-old son looking at the screen with interest gives his verdict: "Dyatly!"