The rich have no ponts. They buy what they need and are comfortable. The pockets are for the poor. Those who buy status items so that everyone thinks they are rich. At the same time, status things can be both a fake under the real (otherwise the poor do not buy it at all), and in general a advertising abortion: a thing of the type status and for the rich, and in reality it is not surrendered to the rich and buy their poor people only for the point.