Once in Instagram came out a post from an unfamiliar young girl with such a typical fashion profile with over 40k followers: motivating texts, how not to be afraid to start your business, my well-deserved vacation at the best resorts in Europe, phileas parts and other components of success. And periodically a photo from her "own" cafe, around which her success story is built.

I look at these photos, and I am bombarded with fury: I know the owners of the cafe, because we cooperate with them for a long time and productively. They are a family couple of age, both of whom spend 10 hours without weekends for the benefit of their own business. I write to the housewife: how does someone crack on the internet with your work. She says it is her daughter. They sent her to Europe, she studies there, occasionally comes home to host.

Here is a recipe for how to build your successful business in 20 years.