Six months ago, a new restaurant opened in our small town. An entrepreneurial Tatar opened a shale and named it by his name - "U Mirzaya".

Like every thoughtful businessman, he put advertising expenses into the budget. For the first two months, promoters distributed leaflets on the streets, advertising banners on the fencing invited to go for a delicious snack, and SMM shoppers posted in the social network tasty photos of ready-made dishes. There were guests in the cafe, but Mirzau wanted something like this, so that the whole city knew about the ego institution!

After analyzing his budget and prices for advertising campaigns, he stopped his choice on the radio. Having come up with a few short, but tangible slogans such as: "At Mirzaia - delicious and cheap!", "At Mirzaia - all guests are happy!", he signed a contract with the local radio station. Literally for the day, a media plan was made and audio videos were recorded.

Everything went well until the next day the city heard a radio advertisement, where a well-established male voice spoke with feeling and arrangement:

The dog died – all the guests are pleased!

You pay too little, you pay too little!

The dog has died – now it is more enjoyable and tasty!

After these slogans went the address of the cafe and the phone. Advertising instantly became the city’s mem, and revenue in shale has almost doubled! Luckily with the name Mirza.