I remember someday I got a job in one distribution company and my task was to bring the brand of children's cosmetics to the market.

There was already a brand with a strong market position in the company’s portfolio and my brand was in addition to a strong brand for older children.

The bosses developed a clever strategy that we will retail offer two brands in a complex and the retail will of course agree because it will immediately close a wide audience by age and, as a result, the budget for promoting my brand is virtually not needed.

Given that my brand was little known to the retail, this approach seemed to me at least strange. I was not lazy, I spoke with retailers in Minsk, I traveled through regional cities, I spoke on the spot and they told me clearly that my cosmetics were not needed.

I came to the office, drafted a report and scheduled that without a budget nothing would work and threw out the budget needed for the start.

The bosses read, thought, and then said, guy, you’re cool, we really see that our strategy won’t work and we need a budget. Therefore, we decided to abandon the active promotion of the brand and just leave it in the portfolio in the background.

But, unfortunately, now we do not need your services and we will have to break up. We will send you a recommendation letter!

A week later, with double feelings and an offensive letter of recommendation, I went looking for another job.