The customer is not always right. The customer is different.

The story happened in my being of a fun sold. In general, I sold a complex technical product in wholesale and retail in the fields of entrepreneurship in the sense that I was the boss of myself, I sold, I bought and even sometimes I loaded the goods in the warehouse. The times were fun, I was so well pumped, carrying equipment of 25-30 kilograms without scratch. At home I was rarely seen. Then I found a “interesting” buyer.

I want to buy this for $15. Is it available?

There are a lot of them, the price is $ 1000 per piece, VAT included.

Do you send it to TC?

“Let’s deliver,” I said, “why not deliver it?

Why is it all so expensive?

I mindfully estimate the cost, the price is really good, the interest rate is 7-8 lower than the market, and also with delivery: - Yes, no, good price. Buy 80 pieces, I’ll drop $20 more, so apologize.

I bought it cheaper in 2008. You have it! Number is recorded. It was 33 thousand rubles.

- Let's import goods, you look at the course for 2008 and now. The price is in dollars one by one, I said proudly.

- Well you are trading in Russia, what does it matter to me that the goods are imported?

I, frankly not understanding whether the guy is cracked or not, scratch the back of the neck: - Well, you have no difference, and the manufacturer of the goods in the United States has a difference. He buys raw materials in dollars, he pays workers in dollars, I buy in dollars, I sell in rubles at the exchange rate, all logically.

- Now the crisis in the courtyard, give a discount. Then went a 15-minute monologue, that he is a client, he means, he says, the client must be appreciated, he already took 6 years ago and will still take, and without the client there is no life. In short, everything was reduced to "I used to take 33 000 rubles and now I want to take 33 000 rubles too. I get a discount now, that’s okay.”

Sorry, we can not. If you give this product for 33,000, I am ready to take it from you for 40,000 right now, and so I get it for 58,000. have agreed? - and I really can't cut the price in the 2nd end, because my net margin is around 7%. There is just nowhere.

No need to hammer. Call your boss and talk about something else.

tk. I am myself the boss, then I just give the phone of the office, although it would just have to send it in three letters. But I’m polite... Naturally, after 2 minutes of calling, the secretary switches to me, from there they complain about me extremely thoroughly for 3 minutes in very different expressions.

I know, you talked to me.

I asked the boss!

Who am I in your opinion?

Most importantly no one?

“No,” I say, “you can call the director, but I hired him myself, so he won’t fool me.

I will take the competitors.

Yes, for the sake of God, take from competitors, all prices in dollars, even in China. I am not deceiving you. Open the website of any distributor in the United States, there the price will be exactly the same. In the dollars.

Okay thank you.

I put on the phone and exhaled. Okay, mostly customers are adequate, and there is a real crisis in the court. The brains flow in people. The most interesting thing for the customer is that almost the entire group of goods supplier I, so came out over the years of building a career. Thus e. I sell the product A, its closest analogue B, the cheaper analogue B, and even have the Chinese very bad variant G, which other than G is real and cannot be named. The sites are different, the phones are different, the girls sit different, but in the end the main is still sold to me. In the company selling the goods, B. stumbled there on a girl with the same logic of dollar prices and after 15 minutes asked the boss, i.e. and me. The secretary redirected him again. At one “allo” he didn’t recognize me. I had to interrupt it at the most interesting.

Is it you again? He burst out.

Well, if we are on you, it’s me again. No call to G.

There is no one else.

What shall I do? We sell the premium segment, we sell the economy and here is the direct Chinese economy. And we sell all the cheaper, actually, that’s why we work.

Then I will complain to FAS. You have set up a monopoly here and the prices are knocking in two ends!

Well, I think only in the FAS on a small business with four positions did not complain.

Do you think he calmed down? No is. He started calling all the partners that take from me for implementation in the regions. And everywhere it was priced from 1100 to 1200 dollars, which is understandable. Requests came from everywhere: from Kaliningrad to Vladivostok. The client did an amazing job over the next two weeks, sincerely believing that someone would sell him the goods in rubles at the 2008 exchange rate. He actually called the whole country (!). I have never seen such perseverance. By that time, our offices had issued about 40 different proposals on forms, issued 15 invoices and separated themselves from most reasonable intermediaries by explaining the situation. The people were betting on whether requests from other countries would come. And yes, we received a couple of requests from Belarus and Kazakhstan. The customer even contacted the representatives of manufacturers in the U.S. and demanded to explain why their distributors sell in Russia, focusing on the dollar, rather than keeping the price in rubles as decent people believe. The capitalists had difficulty answering and even copied their legal department for some reason.

Call in three weeks.

Hi to you, Bambi. Okay, I will buy from you.

and no.

What is not?

You will not buy.

Why is?

And they ended up in the warehouse, I lied, not red. I’m a very patient person, but it even got me. At least 15 is a real deal.

How is it? Why don’t you keep your warehouse?

Hold on, but now it is over.

And when will they be?

without a notion. The dollar is jumping now. We decided not to bring this group yet.

- Well enter the position, I need urgently, I am a repairman, I need to hand over the object.

Well, three thousand dollars.

Why Why?! to

Well, I’ll need to bring these 15 pieces separately now, specifically for you. Did you know that logistics also takes in dollars?

The guy throws the phone, he has a natural hysteria. An hour later, his boss presumably calls and asks with an unobtrusive voice to find out who has offended the courier.

Are you all there? I think, but I am silent, gathering with thoughts. I explain the whole situation from the beginning briefly and thoroughly.

He thinks, he sows, he is silent.

And what to do now? You are destroying the object.

Three weeks the guy was doing shit, and the object is broken down by them, ok.

Do I know what to do now? Your man did not buy at a low price, three weeks tried to the price of 2008 in rubles at a perfectly understandable schedule, and are we to blame?

“Solve the problem,” said the comrade and threw the phone. Okay, I think now the performer will call again, ask for the bill. But no one called me that day.

A call on Monday.

Did I know you won’t solve the problem? The boss asked the comrade again.

In the sense?

Well, we wait until you give us options on how to buy at a low price now. Do you value customers?

- Let's do this: you buy from any of our partners, we don't get cooperation, there is no understanding at all. Let us not torture each other.

Well and great.

A call in a few days.

Your partners don’t give us your price. and settle. They all have $1,100-1200, and you have promised us $1,000. Will you solve the problem or not? The project is burning!

You know what? Go you to the pole and let the bears love you there, I said in a few different expressions.

Do you know who you are talking to?

"With the polarist-homosex, apparently," I put the telephone, added it to the blacklist and asked never to connect with this comrade again.

Then two times came to us some shy as first-time students of LLC, but, having received the price of $ 3,000, withdrew. Eventually the director called me. At that time, I ran and checked which company was there. It turned out that these were small repairers with a turnover of 15 million. There were three stages of decision making. The director asked if I was a hunter or a fisherman. That we need to go hunting together, all discuss that it is not possible to start cooperation like this. I hanged the telephone and thought that the chicken spring had come to all of us, and then I went on holiday for a week. His Nafig is. And the goods were eventually sold to them by our partners for $ 1,300 with a deferral, but they never received the money. What should have been expected. These are the kinds of people, but the normal ones are more.