Manipulation

I went down in the elevator with my neighbor Victor. Victor drinks and smokes, an ordinary man, he works as a taxi driver.
And here, while we were driving, he decided that since I was a television director, I just had to get to know the television:

- Listen, can you come with me for half an hour, can you help pick a new telephone? My mother is in the village, so badly. 15 years worked. Even cinematic, really good was the telecast, dear. Well, although the mother is seventy-six years old, she lives alone, it is understandable that she looks at the telephone twenty hours a day. What else does she do? Any telephone will die. And now there is no television and her mother began to remember where she was hurt. Every day he calls and complains. Could you help choose?

I had time, so in twenty minutes we had already wandered among hundreds of televisions, kicking away from the annoying men with badges.

In the final two more or less suitable options came out, Victor reasoned and pretended:

- This is for twelve nothing to himself, but the firm is somewhat unknown, but this one is bigger and a bit better, but he is already seventeen, five, shit, more expensive. What will we decide?

I approached a huge TV, almost as big as a garage gate, and asked:

-Vitok, what do you think, would such a telephone on your mother's wall fit?
And why not? I would have moved, but let’s not distract, we have come for the matter. So what do we take? Twelve or Seventeen?
Imagine if you brought my mom such a huge telephone.
“Yes, it would be cool, he’s probably bigger than the movie screen at our club. But what to think about it? You see, he’s worth fifty one, his mother a piece! In any case, for twelve much cooler and a little more than she had, so she should be happy. and?

And then I imagined Victor’s mother, whom I’d never seen and hardly see and remembered my mom. And I really wanted to surprise and paint the life of an unfamiliar old lady with a broken TV, but here it was necessary to have a sharp and almost uncovered manipulation by Victor. It needed a phrase, a short slogan, a formula. I invented it and it worked great. Victor hanged for a while, wiped his moist eyes with his fist, and resolutely exhaled:

This is a repair on the balcony! He will not escape from me for a hundred years. I will not get into the car, I will put anything on the roof.

And he went to pay the television for fifty one, his mother, a thousand.

A month later, Victor met me on the street and said joyfully:

"Mom still just in shock from the TV, he looks even bigger in the room than in the store, almost all the carpet on the wall closed. I made her the internet and she watched videos on YouTube all day long, especially loves to walk around the cities. At four o'clock she walks in Paris, Venice, Moscow, but the funniest thing is that when she sees something beautiful there, a monument, or a park with flowers, she takes pictures on the phone and sends me pictures. I can wash them.
So thank you for forcing me to buy this phone, it was expensive, but it was worth it. I am your debtor.
– No, Vitya, I didn’t force you or even persuade you, you decided yourself.
“Well, you told me that you said, take the healthiest for fifty-one, don’t cheat for your mother, money is a business and everything is in that spirit.
I didn’t say that, especially about money. I literally remember what I said to you then, I said, “Put your hand on your heart and honestly answer, not to me, but to yourself, as you think your seventy-six-year-old mother, how many more TVs will be in your life...?”