From an interview with the new top manager of the network of cafes in Novosibirsk who came from the United States
The story began six months ago when a recruiter called me and asked: Would I be interested in a top manager position in a coffee company in Europe? My wife said: Of course, Europe is great. And when we were called for the first time on this position, I asked: where is it in Europe? They told me it was Russia. Well, okay, I replied, Moscow is also a good city. This is not in Moscow, they told me. This is Novosibirsk - on the other half of Russia."